There are probably a thousand marketing strategies you could employ at any given time. They come in all shapes and sizes. All you need to do is pick one and get started. But before you do, it's important to have a strong foundation underlying your marketing. This is the basis on which your ultimate success rests. Just like you need to cover all your bases before you can score a home run, or you need a flight plan to avoid a holding pattern, you need a roadmap or plan for your