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When customers leave, it feels like a disaster. But it’s not a judgement on you. It just means that right now, your offers aren’t lining up with the person’s needs. If you practice skillful customer service, this can be an opportunity to connect with the person and bring them back on board. Here are five proven strategies for winning back lost customers.
Make an Enticing Offer
Send an email with an interesting offer or incentive for the person to come back. This could be a discount on your products, free exclusive content, a freebie, membership to a website, or anything else that’s highly valuable to your audience.
Offer Free Educational Opportunities
Customers might be leaving because they’ve bought your product and don’t know how to use it. You can win them back by offering educational opportunities where you teach them how to get the most out of your product.
This can be done through content or, even better, webinars and training sessions. Engage with your customers personally and actually show them one-on-one or in groups how to maximize their purchase.
If you are looking to create an educational opportunity for your previous clients and need to come up with ideas, you can use the powerful HEADLINE GENERATOR from the Boss Lady Brigade retail shop to come up with over thirty five ideas created by marketing experts. Just pick you favorite title and fill in the blank with you details!
Show How You’ve Grown
Send former customers content that underlines the changes you’ve made to give them a better experience. Highlight new products or systems, and show how these make life better for your audience. Examples could include things like a new customer service center, one-touch ordering, or fixes to products based on customer feedback.
Run a Social Media Competition
You can bring people back with a social media competition that gets them directly involved in making improvements to your services. For example, run a campaign that invites customers to tell you what they’d like to see changed. Another idea is to give your customers a chance to suggest new products they’d like to see you develop. Or you can try one of the forty ideas presented in the SOCIAL MEDIA prompts document in the Boss Lady Brigade store.
Find Out Why
When a customer is thinking about leaving, contact them to see if they wouldn’t mind taking a short exit survey. Find out why they’re leaving and use this to improve your future marketing and products. It’s also an opportunity for you to make contact and remind the person of the benefits you offer, or make a special offer to get them back.
If you manage it well, you can bring customers back and win them over so that they’re even more loyal than before. Remember, it is more cost effective and time saving to keep current or past customers than to chase new ones.
You can visit the Boss Lady Brigade shop for more marketing ideas, freebies, and fill in the blank templates that can help you implement some of these ideas WITHOUT having to start from scratch!
